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Social Responsibility

We are committed to our focus on green initiatives and green policies by monitoring and reducing consumption levels, converting environmental efforts into cost-reduction and revenue generating opportunities whilst promoting the Hilton corporate and social responsibilities mandate.

Our Local Environment

The local community is at the heart of what we do, we are one of the largest employers within the local area and strive to be an active member of a number of local groups and forums.

We work with the local community to encourage students to find out more about the hospitality industry. Over the past year alone we have held sessions and workshops with over 1200 young people in the Birmingham, Solihull and Warwickshire area.

We support other learning initiatives and local charities within the area through the Hilton in the Community Foundation which aims to raise money in a variety of ways to improve the lives of children, their health and education.


We manage our business through a lens of sustainability to benefit this generation and those that follow. Through action and innovation, we will lead our industry in products and programs that:

  • Enhance the guest experience
  • Engage our team
  • Improve operational efficiency
  • Advance building design
  • Strengthen our partnerships
  • Serve our community
  • Protect our global environment
  • Enrich our brand

During the next five years we will commit to a range of measurable sustainability improvements that include:

  • Energy Consumption Reduce by 20%
  • CO2 Emissions Reduce by 20%
  • Waste Volume Reduce by 20%
  • Water Consumption Reduce by 10%


LightStay measures the energy and water use and waste and carbon outputs of our property. The system analyses performance across 200 operational practices, such as housekeeping, paper product usage, food waste, chemical storage, air quality and transportation.

In addition to its function as a measurement and tracking system for properties, LightStay provides a "meeting impact calculator" feature that calculates the impact of any meeting or conference held at Hilton Birmingham Metropole.

We are keen to continue our commitment to the environment and sustainable practices.

Sustainable Purchasing Policy

We recognise the positive impact that it can make on a more sustainable future through environmentally conscious purchasing decisions. Our intent is to integrate sustainability into every aspect of its business including the acquisition of goods and services which will result in social, cultural, economic, and environmental gains that will further our company wide goals and commitments.

Hilton in the Community Foundation

Hilton in the Community Foundation is committed to supporting those most in need to have a brighter future. Focusing on children and young people, the Foundation works to improve the quality of education and the provision of health care to relieve suffering and equip individuals. As a hotel we make the Foundation a part of our day-today business; from bake sales to endurance challenges, our team members are heavily involved in raising money, engaging communities, and inviting guests and the general public to be part of our mission. We want to really make a difference to disadvantaged children’s lives. Working closely with our partners, we are supporting efforts in four key areas of need:

  • Disabled children
  • Children in hospital
  • Homelessness
  • Life-limited children in hospice

If you would like to know more about the Foundation, call our Foundation Champion on 0121 780 4242.

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